Workload-Enabled Data Protection is the Future …

When asked “what is the future for data center data protection?” my most frequent answer is that DP becomes less about dedicated backup admins with dedicated backup infrastructure … and more about DP savvy being part of the production workload, co-managed by the DP and workload administrators. To be clear, as workload owner enablement continues to evolve, the role of the “Data Protection Manager” (formerly known as the “backup administrator”) also evolves – but it does not and cannot go away. DPMs should be thrilled to be out of some of the mundane aspects of tactical data protection and even more elated that the technology innovations like snap-to-dedupe integration, application-integration, etc. create real partnerships between the workload owners and the data protection professionals. And it does need to be a partnership, because while the technical crossovers are nice, they must be coupled with shared responsibility. To read the complete article, CLICK...

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Data Protection In The Cloud Age

What does the record turntable and a mainframe computer have in common? Plenty, according to Guy Churchward, President of EMC’s Data Protection and Availability Division. During EMC World 2014, Guy made an interesting comparison about how both the music industry and Information Technology have both undergone “waves of change” that have ushered in major technological innovations for how we consume music and for how businesses consume information. Interestingly, despite these major changes, some of the older, legacy technologies have continued to endure, even thrive, right alongside the newer platforms that were intended to replace them. To read the complete article, CLICK HERE NOTE: This column was originally published in the Storage Switzerland Weekly...

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Part 1of3 vBlog: Wrap-Up on Backup from EMC World 2014

During EMC World 2014 in Las Vegas last month, I had the chance to visit with several EMC product managers on what was announced from a product perspective, as well as overall data protection strategy.Enjoy the video: For such a broad range of products within the EMC DP portfolio, it is impresive that while each product continues to innovate on its own, it is obvious that they are doing so in alignment with each other — and with a clear and unifying vision of meeting customers’ overall data protection needs. To read the complete article, CLICK...

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Building to Last — Lessons From EMC

EMC’s annual customer, user and partner conference—EMC World—kicks off next week in Las Vegas. So it seems like a good time to compare/contrast the company’s current position in the marketplace to its competitors and even to its own history, a point that was clarified in EMC’s recent earnings announcement. Being in a state of constant change is common in many businesses, but it’s a fact of life in an information technology (IT) industry that continues to be roiled by elemental issues and events. Some of these are largely external, like the massive suffering triggered by the global economic crisis and depression in 2007-2008 and resulting regional political turmoil. But those events occurred less than a decade after the tech-inspired euphoria of the dot.com bubble infected and sickened broader markets and economies. For more information, CLICK HERE NOTE: This column was originally published in the Pund-IT...

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Data Protection Suite Update Reinforces EMC’s ITaaS Focus
Apr04

Data Protection Suite Update Reinforces EMC’s ITaaS Focus

Storage (and virtualization, and security, and…) powerhouse EMC is making a number of innovations to its Data Protection Suite (DPS) portfolio, including data protection-as-a-service (DPaaS). The new products and integrations enable customers to deliver a complete spectrum of data protection and availability capabilities as a holistic, consumable service, said Guy Churchward, President, EMC Data Protection and Availability Division, in a prepared statement. “Data protection-as-a-service is a key tenant for establishing effective protection for software-defined enterprises — a ‘bedrock’ that needs to be in place for organizations to confidently transition to 3rd platform software infrastructures.” According to a new study from CompTIA, only 3 in 10 organizations have adopted managed IT services in some form, pointing to a need for more end-user education, especially as organizations rank reducing costs and improving staff productivity as top priorities for the next year. Of firms that have contracted with a managed service provider, 57% said that cost-savings (both in terms of hard dollars and soft resources) drove the decision to do so. Other highlights from the study include: -around 6 in 10 medium and large businesses reported the ability to free up existing IT staff to work on strategic projects as a major factor in their managed services adoption; and, -roughly 7 in 10 medium and large firms turned to a managed services provider to become more proactive about technology in their organizations. “For those companies who are using managed services there is a high level of satisfaction,” said Carolyn April, director, industry analysis, CompTIA. “But choosing the managed services route is a major organizational decision, one that must be weighed against handling IT internally, and one that requires many steps to make a successful transition.” In a briefing with IT Trends & Analysis Rob Emsley, Senior Director of Product Marketing in Churchward’s division, said these announcements, coming just 9 months after the July DPS-related news (and the May 2013 EMC World DPS launch) “literally shows this is an area of major focus. The focus is on our belief that data protection needs to evolve.” It really fits into the as-a-service model across the board, he said. “Data protection is no different.” This announcement is a continuation across our portfolio to deliver data protection differently, Emsley said. These announcements reflect EMC’s ability to address the full spectrum of data protection needs in customer environments, said Jason Buffington, Senior Analyst, Enterprise Strategy Group, in another canned quote. “Delivery of data protection as-a-service, together with the ability to solve for the full ‘continuum’ of protection requirements and consolidate workloads to a single protection storage platform, presents strong underpinnings for EMC’s long-range vision for data protection in...

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