EMC “Redefines Possible” for Enterprise Clients

Overall, these latest announcements find EMC operating at the top of its game. The company’s new and enhanced XtremIO, VMAX and Isilon solutions should deliver just the sort of benefits EMC envisions, allowing customers to seamlessly support existing legacy applications while preparing their way to a cloud-enabled future. Just as importantly, though, is the effect these offerings are likely to have on EMC. The company has come a long way since its salad days as a leading enterprise storage systems specialist. By dint of hard work, critical development investments and imaginative acquisitions, EMC has retained its storage market leadership while evolving into an insightful vendor of innovative, next generation cloud services and solutions. These new offerings prove that the company’s journey has not only succeeded but continues apace. For more information, CLICK HERE NOTE: This column was originally published in the Pund-IT...

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EMC Upgrades/Expands Storage Lineup, Acquires TwinStrata
Jul09

EMC Upgrades/Expands Storage Lineup, Acquires TwinStrata

LONDON: A million bystanders cheered on as the Tour de France made a brief detour across the channel to pedal through the streets of London, while a much smaller audience clapped politely — apparently being English is communicable — as EMC announced a series of products and services that will “Redefine Possible”. It was just two months ago that I was wondering about the timing of various EMC announcements surrounding EMC World 2014, and now they’ve made another series of significant storage announcements – including the acquisition of TwinStrata, a cloud-integrated storage vendor – although they will have a lot to live up to with that kind of marketing hype. According to the storage leader, the future of IT is the hybrid cloud, but getting there by way of the megatrends of social, cloud, mobile and big data isn’t easy. The recipe for success is throw out the old applications and bring in the new, but ‘there is 29% annual data growth in existing application workloads, a continued 58% “drag” incurred by supporting infrastructure applications on business applications, and the ever escalating need for faster performance for specific application workloads.’ Fortunately, EMC has the answer(s) to reducing the cost of running application workloads while accelerating innovation through new application workloads: –EMC XtremIO 3.0 adds new inline data services, expands family and delivers unmatched TCO with a new XtremIO Xpect More Program; –EMC VMAX3 redefines enterprise storage with the industry’s first open enterprise data service platform – 3X performance and a 50% reduction in TCO; –EMC ProtectPoint enables direct backup to EMC Data Domain, up to 10X faster backups, eliminates need for traditional backup infrastructure; –EMC Isilon OneFS delivers the industry’s first enterprise-grade scale-out Data Lake and new platforms with 2X performance; and, -the now shipping EMC ViPR 2.0 and EMC ViPR SRM software-defined storage enable customers to build a modern storage infrastructure on commodity hardware, and EMC Elastic Cloud Storage (ECS) Appliance offers breakthrough hyperscale cloud storage infrastructure. In addition, EMC acquired TwinStrata, Inc., with plans to enable seamless public cloud access as an embedded data service for VMAX3 customers. “Each one of these products is redefining what we think is possible with enterprise storage,” David Goulden, CEO, EMC Information Infrastructure, told an audience of approximately 200 press and analysts from around the world. They are a “game-changing set of technologies” with which EMC is trying to solve business problems while reducing costs, he said. Jeremy Burton, President, EMC Products, Marketing & Solutions, was equally excited about the XtremIO and ViPR/software-defined storage components, including the Xpect More Program – 7-year maintenance price protection; three year oney back warranty; and...

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