How to Set Up a Data-Driven Email Marketing Programme?

How to Set Up a Data-Driven Email Marketing Programme?

Data-driven email marketing is a great tool to target interested customers and increase the conversion rate directly. You need to collect a lot of data about your customers and study it thoroughly. One must need temporary email to access the business and boost the sales of your product. Marketers collect data through various resources such as websites and fill up forms and use it to formulate a marketing strategy that goes with the interest of the customers. Demographical and behavioural data helps a lot in understanding the needs of the customers and also helps to eliminate the disposable email addresses to increase accuracy.

 Simple ways to develop an efficient data-driven email marketing program

The data about the consumers tell you all about the interests and likings of the customers and combining that data with new technology help to formulate an impeccable marketing strategy.

Design a series of welcome emails to collect relevant data

Sending the users a series of Informative emails with crucial information that may be useful for them is an excellent way to collect data. In return for the information you provided, you may ask them to fill a form or for their demographic information that will help you to keep in touch with them.

 Capture channel behavioural data

 Track and collect all the information related to the interactions of the customer with your company. The different types of interactions are:

  • Responded to your email by clicking and opening the links.
  • Made a purchase
  • Visited your official website
  • Interacted with your company on other social media platforms.

Develop a plan based on your data

It involves finalizing and selecting the data that you will use to generate emails. This data helps to choose the type of data to be put in emails and at what time those emails should be sent. For instance, sending details of products that the buyer has purchased already.

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Kathleen Peji is a digital marketer, writer, social media enthusiast and a vlogger. She is also the founder of It Tna. Aside from writing, she also loves to travel.