BlazeMeter Seeks To Tap Into Mega IT/Business Trends

“When BlazeMeter was initially launched in December 2011, we defined ourselves as (Apache) JMeter cloud, JMeter as a service,” said Ophir Prusak, Senior Vice President Digital Marketing. “We were targeting people who knew what JMeter was.”

Originally designed to test Web applications but since expanded to other test functions, the Apache JMeter desktop application is an open source Java application to load test functional behavior and measure performance. Worldwide spending on enterprise application software was expected to reach $120.4 billion this year, according to Gartner, while IDC predicted the automated software quality (ASQ) market will approach $2.6 billion in the next two years.

BlazeMeter, which began life as a cloud-based load-testing service, just wanted to revolutionize load testing, make it very professional, low cost and efficient. The company believed that JMeter is an excellent automation tool but it is challenging to deploy and is often limited in terms of scalability for the requirements of enterprise and high-traffic Websites. Prusak they had a lot of success in the first 12 months with the JMeter target audience, but realized very quickly that there is a huge opportunity in terms of load testing market for load testing platform.

Essentially, the company realized that there was a much bigger potential market than just developers. We evolved into general IT solution, added a lot of abilities and plug ins to our system so you don’t even have to know what JMeter is, he said. “The problem that we were seeing up, until recently, was that load testing has always been something of an afterthought.”

However, it’s become obvious that people will buy more readily from sites that respond more quickly than from those that don’t, said Prusak. “So how do you ensure your site responds quickly for any circumstance?” Most developers don’t see themselves as responsible for load testing; it’s only after the site goes down or slows down that performance becomes an issue, he said.

There are two trends reshaping the enterprise market, with companies moving to JMeter and away from legacy load-testing products and processes that could take weeks and months instead of hours and days. The other trend, said Prusak, is the emergence of non-technical people getting involved with load testing. “We’re giving them a tool that an Excel user can use.” This takes the potential market from a small group of IT gurus to almost anybody.

“In the past, developers’ hands were so full, they didn’t have time to do load testing. Now with the push of a button, a developer can do load testing as they launch.”

Author: Steve Wexler

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