Fixing Apple: Start With Treating Illness, Not Symptoms

When you look at Apple’s fall in valuation, it is easy to conclude that the company’s Board of Directors will have to act to replace Tim Cook as CEO. However, doing so will likely compound the company’s core problems and make matters worse. Not only can we look back at how decisions like this adversely impacted companies like HP, but we can see how they adversely impacted Apple before Jobs was hired back in 1997. Let me explain.

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NOTE: This column was originally published in the Pund-IT Review.

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