SAN JOSE: Following an evening reception at The Tech Museum, an estimated 1,800 customers, partners and staff – minus Michael Dell – will get down to business at the inaugural Dell Enterprise Forum, which replaces the Storage Forum. Another new addition to Dell’s enterprise focus is a migration service for SAP legacy customers, ZeroIMPACT.
Dell recently became a services partner in the SAP PartnerEdge program, and an SAP-certified provider of solution implementation based on the Run SAP methodology. Its ZeroIMPACT migration services for SAP solutions, intended to help customers transition from legacy systems with minimal disruption to critical workflows, was launched a few weeks ago.
Dell is being very on strategic on where it focuses its resources, said Ramki Ramamurthy, VP of Enterprise Applications, targeting verticals like SAP and Oracle for large enterprises, Microsoft, ERP, healthcare, banking/financial, commercial and manufacturing. In the case of SAP, in addition to continuing its focus on the manufacturing segment, it focused on modernization, taking customers from legacy apps… or from mainframe to x86 platform.
Dell targeted companies running business-critical functions and couldn’t afford long down-time. These migrations could take two-three days, but what Dell offers is make the migration risk free, capturing transactions as they’re happening, he said. “The business benefits are minimizing risk, minimizing down-time, and reducing total cost of application support.”
SAP is a fairly attractive opportunity for Dell. At its mid-May analysts briefing, SAP said nearly 75% of the world’s business transactions emanate from an SAP system. Of the $12 trillion the Global 2000 spends on goods and services with its supply chain today, of which ‘80% of that is still a mess, totally manual, lots of paper and inefficiency’, two thirds are emanating from an SAP system.
Ramamurthy called Dell’s services the “best-kept secret in terms of capabilities.” We’re not the size of IBM or Accenture, but customers that have engaged with us from a services perspective have been pretty satisfied, he said.
“We don’t want to address anything and everything.” We’re being up front with customers in what areas we’re interested in and what areas we aren’t, and where we’re engaging, we’ve been doing pretty well, he said.
Developed with tools, technology and expertise from its hardware, services and software groups, including Quest’s SharePlex and Foglight software, the ZeroIMPACT end-to-end solution is a cost-effective, low-impact alternative to companies needing to move their mission-critical SAP enterprise applications to more stable, modern environments, said Dell. During the migration process, the legacy environment continues running while migration activities take place. Dell’s software captures and queues all transactions occurring during the migration and then syncs them to the migrated system.
In addition to its migration services, Dell is now authorized to resell the SAP HANA platform, SAP Sybase and SAP BusinessObjects solution, and the SAP ERP application. Its SAP portfolio includes licensing, implementation and customization services, training and documentation, optimization and support. As such, Dell can now help customers lower cost and risk, and further enhance value for customer’s investments in SAP solutions.
Disclosure: Dell picked up airfare and hotel for this event.
Plus Dell is a marketing services client.
Plus, plus I’m a Dell shareholder.