Intel Launches 4th Gen Core “Haswell” Processors

Intel introduced the 4th generation Intel Core processor family (aka “Haswell”), which will reinvent personal computing. The new chips are designed to deliver optimized, personalized experiences in devices such as tablets, Ultrabooks, 2-in-1s, enthusiast systems, portable all-in-ones and secure, manageable business devices leveraging Intel’s vPro. According to Intel, the new Core processors offer the most significant gain in battery life ever achieved by Intel, as well as up to double the graphics performance and significant CPU improvements.

Haswell is a technological triumph by any measure, but what it means more broadly is that Intel’s PC vendor customers and partners finally have a set of weapons that should effectively level a playing field long dominated by Apple. That doesn’t mean Haswell-based solutions will be immediately, let alone automatically successful. But the past couple of years have shown that when vendors have access to powerful, innovative tools like Google’s Android OS, for instance, they can take on Apple head-to-head and even surpass the company in many markets.

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NOTE: This column was originally published in the Pund-IT Review.

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