The data deluge – driven by mobility, Big Data, sensors, machine-to-machine (M2M), Internet of Things/Internet of Everything (IoT/IoE) – is well underway, but the shortage of skills and tools to extract value from this information overload is a serious roadblock. According to Gartner, while business intelligence (BI) and analytics continues to be a top CIO investment priority, only 30% of potential users in an organization adopt CIO-sponsored analytics tools.
Organizations are drowning in data. “The challenge is that companies have far more data than people have time, and the amount of data that is generated every minute keeps increasing,” said Rita Sallam, research vice president analyst at Gartner.
However time isn’t the only barrier. “Talent gap and lack of knowledge base in the analytics space will continue to force businesses to rely on service providers to fulfill their business analytics needs in the near future,” said IDC’s Aliz Zaidi, senior research analyst, IT Consulting and Systems Integration Services.
While embedded analytics is not new, it is increasingly seen as a new hope for dealing with this situation. “The more pervasively analytics can be deployed to business users, customers and consumers, the greater the impact will be in real time on business activities, competitiveness, innovation and productivity,” said Sallam.
In spite of the growing focus and budgets, adoption of BI by information workers is only about 25%, said Karl Van den Bergh, VP of Alliances and Product, Jaspersoft, a provider of an embeddable, open-source BI platform. He attributes this to a number of reasons, including the complexity of tools and not being self-service enough. Cost also continues to be an important component
“But one you don’t hear and think about as one of the most, if not the most important, is the separation of tools.” Information workers don’t spend their day in a BI system, but in CRM or ERP, he said, so you need to bring information to them, embedding interactive self-serving capabilities inside applications where they actually spend their day.
He said Jaspersoft, like its BI peers, is on a mission to bring information to everyone that requires information to make good decisions. “I like the term invisible analytics. You know you will be successful when people are using BI and don’t know it.”
According to the most recent Gartner Magic Quadrant for Business Intelligence and Analytics Platforms, Jaspersoft is relegated to the niche segment, although its partner network includes Red Hat, VMware, IBM, Google, Amazon and Novell. It has 1,800 customers, two thirds of which are embedded customers. The market leaders included such industry heavyweights as IBM, Microsoft, Oracle, SAP and SAS.
Gartner also outlined three key BI predictions:
-by 2015, 65% of packaged analytic applications with advanced analytics will come embedded with Hadoop;
-by 2016, 70% of leading BI vendors will have incorporated natural-language and spoken-word capabilities; and,
-by 2015, more than 30% of analytics projects will deliver insights based on structured and unstructured data.