Dell vs. Amazon: The Coming Battle For User Desktops

Both Amazon and Dell refreshed their consumer hardware lines recently. Amazon has a limited line of all tablets, while Dell had a mix of high style laptops, tablets and hybrids. Both companies also have services they use to enhance their offerings, but Amazon’s are largely focused on users, while Dell’s are largely focused on IT. In a BYOD world, Amazon’s focus could be disruptive. While Dell clearly offers more hardware choices, Amazon can subsidize its hardware with its services more effectively and has more complete control over the user experience.

In addition, Dell has often been ranked number 2 in on-line retail revenue, but it has never been seen by Amazon as a competitor. But Amazon is clearly targeting Dell and its PC vendor peers with its latest jump in IT features incorporated in its tablets and the Amazon Web Services offerings. In fact, I think Dell is partially going private to better position against threats like those that Amazon represents.

Let’s look at these two companies as they clash in the business market. We’ll use a SWOT (Strengths, Weaknesses, Opportunities, Threats) model for the comparison.


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NOTE: This column was originally published in the Pund-IT Review.

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