Endpoint Security Market Transformation In 2014
It is widely agreed that the security software market is over $20 billion worldwide and that endpoint security software (aka antivirus) makes up the lion’s share of this revenue. After all, AV is an endpoint staple product bundled on new PCs, required as part of regulatory compliance, and even available for free from reputable providers such as Avast, AVG, and Microsoft.
Yup, AV software is certainly pervasive but traditional endpoint security vendors will face a number of unprecedented challenges to their comfy hegemony in 2014 for several reasons:
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