HP’s Analyst Event: How to Create the Best Event Ever

Years ago while I was working for Giga Information Group, we came together as a team and put together a presentation on how best to do analyst events. As analysts, we figured we would have the best insight into what it was that set the good ones apart from the bad. Since then, the world has changed substantially. There are more distractions and better tools, and a lot of the big analyst firms, including Meta and Giga, were gobbled up by stronger players.

I attended ’s recent last week in Boston and was struck both by how much the company has improved since Meg Whitman has been running it and by what HP did right and wrong at their event. Since it was the first big analyst event of 2014, I thought I’d share my thoughts on these elements and suggest how future events, taking into account the technology changes, could improve events going forward.

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NOTE: This column was originally published in the Review.

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