HP All-In-One SAP HANA Bundle Moves It To Head Of The Pack

Fresh off impressive successes in storage and servers, is looking to continue its winning ways with a new SAP HANA portfolio based on its ConvergedSystem platform. “Right now there is clearly a lot of movement to the ,” said Tom Joyce, SVP and GM, HP Converged System, and he thinks the portfolio is the next stage to take them – and their customers – to the next level.

Organizations are making long-term, strategic architectural bets for their data centers and data management platforms, he stated, and SAP HANA provides a catalyst for business transformation and HP has the architecture, expertise and vision to meet its infrastructure needs. HP is investing in delivering the infrastructure that clients need to meet requirements of environments running SAP HANA.

The company said the portfolio delivers the architecture to quickly deploy these next-generation data management platforms with systems that can easily scale to meet evolving business needs—from managing and data warehousing workloads to running mission-critical business applications. These all-in-one systems unify the servers, , , and services needed to run SAP HANA environments, and are optimized to deliver the highest possible levels of performance and availability for in-memory computing initiatives at analytics processing speeds up to twice as fast as other (i.e. IBM) solutions.

The potential total addressable market opportunity is huge. SAP, which just announced its latest HANA-powered cloud news, has more than 250,000 customers. “We have 47,000 customers using SAP,” said Joyce, including more than 800 system implementations for SAP HANA. “We believe a large number of SAP customers going to migrate to HANA over the next few years.”

Joyce breaks the market into two segments, global 1000 and everybody else, and the ConvergedSystem 500 has something to offer to all of them. “It has a lot of capabilities, but we packaged up that for midrange companies… (and it’s) also extremely appropriate for our channel partners.” So while HP’s customer base is huge, so is everybody else’s, including IBM’s, he said.

While commodity x86 servers continue to grow shipments and shrink revenues, and demand for midrange and high-end systems experienced sharp year-over-year revenue declines, the converged infrastructure market that will be worth $17.8 billion by 2016. According to IDC, CI sales were just $1.3 billion in 2Q13, but that was a 50.2% YoY revenue jump. In addition to HP, key players include , (VCE), IBM and Dell.

The move to integrated/CI solutions over the last few years is being driven primarily by tighter budgets, and from that, the need for simpler solutions, said Christian Perry, Senior Analyst for Data Centers, Technology Business Research. “Data centers don’t have the people from a numbers or skills perspective. We see a much larger x86 footprint and that builds complexity.”

Joyce believes customers want to go beyond a bundled approach to a true integrated offering where they’re better than the sum of their parts. That reduces the CI field down to a two-horse race, HP and IBM, and I think we’re in the pole position, he said.

“That’s why we did the Converged System” (after five years of operating under the Converged Infrastructure banner). “So we have a lot of experience and through that experience learned that customers wanted fully integrated… and we’re delivering”.

Last year HP announced the launch of a Center of Excellence for in-memory computing that would initially focus on offerings for the SAP HANA platform and the HANA-based SAP Business Suite. It also announced ‘Project Kraken’, an 8-terabyte, single image development platform tuned for the SAP ERP and SAP Customer Relationship Management (CRM) applications on SAP HANA.

Two months later Project Kraken, which effectively triples the amount of memory on a single but scalable server designed for processing , was demonstrated at SAP Sapphire. The prototype, running on Intel’s Xeon E7 processor, supports up to 12 terabytes of memory, versus the current industry standard of four terabytes.

Other than availability later this year, Joyce wouldn’t say much about Kraken. He believes that when it ship, it will be a “very differentiated offering we don’t believe others will be able to deliver.”

In December HP expanded its ConvergedSystem portfolio with a focus on virtualization, hosted desktops, and Big Data (Vertica). Designed to be up and running in as little as 20-30 days of ordering, the latest pre-configured workload-optimized systems are intended to simplify and accelerate the ordering, installing and managing of IT solutions, said HP.

Having only been shipping ConvergedSystem solutions for the last 75 days, growth has been strong, said Joyce. A number of other announcements are scheduled for the rest of the year, and should happen every three months, he added.

In other news, HP announced new offerings within its Application Lifecycle Management portfolio to accelerate mobile and cloud-based testing. HP Application Lifecycle Management 12, HP Quality Center Enterprise 12, HP Performance Center 12, HP LoadRunner 12, HP Unified Functional Testing 12, HP Sprinter for Mobile and HP Business Process Testing 12 are available now; HP Service Virtualization 3.5 is expected to be available at the end of March; and HP Application Lifecycle Management 12, HP Quality Center Enterprise 12, HP Performance Center 12, HP Unified Functional Testing 12 and HP Business Process Testing 12 are expected to be available for SaaS environments starting in April.

The Fiddly Bits (& Bytes)

HP ConvergedSystem portfolio for SAP HANA includes:

-HP ConvergedSystem 500 for SAP HANA, to be available this spring for a starting price of $87,787 including HP support and deployment services, can be operational in as few as 15 days of ordering;

-configurations range from 256 gigabytes to 2 terabyte scale-up systems within a single memory pool, and up to 16 terabytes with scale-out systems that bridge memory across systems;

-HP Serviceguard for SAP HANA, expected to be available this spring for a starting price of $38,980 including HP support, ensures service levels with the industry’s only automated failover and disaster-tolerant solution for SAP HANA that helps protect clients against unplanned downtime; and,

-“Project Kraken”, expected to be available later this year, will enable clients to simplify their SAP HANA infrastructure and speed business operations with up to 12 terabytes of data in a single memory pool to power mission-critical business apps.


Author: Steve Wexler

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