IBM and Apple Announce Enterprise-Focused Partnership

What it may all come down to is precisely what and mean by “exclusive .” As we have seen before in the IT industry (and even with these two same companies), exclusivity works until it doesn’t anymore, and partnerships only last as long as the involved parties are willing. In this case, we expect that will be determined by both companies delivering what they promise and by attaining planned results.

Those issues aside, this new partnership is impressive in its scope and ambitions, and appears well-positioned to leverage the relative strengths of IBM and Apple while acknowledging the need to collaborate in order to achieve common goals. Both companies have the experience, technological assets and human capital to make this work. If they can continue to respect one another and remember why they chose to work together, we believe they will succeed to their own and their partners’ and customers’ benefit.

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NOTE: This column was originally published in the .

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