Big Data Does Not Equal Competitive Advantage

Most companies undertaking new initiatives are doing so with specific business goals in mind. The belief is that a better understanding of their operations, their customers, their research and development will all lead to smarter, timelier decisions, and this will then translate into better results. Done right, this is all true enough, and certainly a worthy pursuit. (Some common mistakes are outlined in my previous blog post about the discouragement of data.)

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