SAP TechEd 2014 – Taking HANA Further Into the Market

IT solutions seldom follow an entirely linear path, either technologically or commercially. Instead, they proceed in fits and spurts – overcoming points of resistance, adding key new features and innovations, adapting to marketplace dynamics and pursuing new opportunities when and where they emerge.

These points were on clear display at SAP’s recent TechEd 2014 conference, the company’s annual get together for technically-inclined customers, partners and IT professionals, where improvements to and presentations concerning SAP’s technologies abounded. But what was particularly interesting about the gathering was a significant shift in how SAP is talking about and explaining its capabilities and value to businesses.

Let’s take a closer look at that.

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NOTE: This column was originally published in the .

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