AWS re:Invent(ing) IT, Business Models and Marketing

held its 3rd annual re:Invent user conference with 13,500 attendees in Las Vegas. While the event had similarities to other IT conferences that included an expo floor, keynotes, and sessions I was fascinated by, has the potential to disrupt the way businesses consume IT, IT organizational structure, high margin IT infrastructure business models, and product marketing.

There were a pile of announcements at the event, but it is the following disruptors that will account for the AWS blast radius:

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