Analytics and the US Presidency…?

Barack Obama’s presidential campaign launched a relatively inexperienced and unknown black man into what had been traditionally a role only held by experienced white men. In his first and second election campaigns, Obama should have been overmatched by more experienced politicians, both during the 2000 primaries against a seemingly unstoppable Hillary Clinton and the final elections against John McCain and Mitt Romney.

Instead of losing badly, Obama rolled over his opposition largely as a result of an election strategy that made heavy, excellent use of social media with a foundation of . It isn’t clear that Obama’s opponents had an team during the first election and in the second, the President’s group of 40 focused experts simply rolled over Romney’s pathetic four-person team.

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NOTE: This column was originally published in the .

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