Analytics and the US Presidency…?
Barack Obama’s presidential campaign launched a relatively inexperienced and unknown black man into what had been traditionally a role only held by experienced white men. In his first and second election campaigns, Obama should have been overmatched by more experienced politicians, both during the 2000 primaries against a seemingly unstoppable Hillary Clinton and the final elections against John McCain and Mitt Romney.
Instead of losing badly, Obama rolled over his opposition largely as a result of an election strategy that made heavy, excellent use of social media with a foundation of analytics. It isn’t clear that Obama’s opponents had an analytics team during the first election and in the second, the President’s group of 40 focused experts simply rolled over Romney’s pathetic four-person team.
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NOTE: This column was originally published in the Pund-IT Review.