Does Avni SDC Score Twice With Citrix?

Recent startup Avni, which is pushing its Software-Defined Cloud concept, has just announced a product integration with NetScaler, the popular Citrix . The deal looks even better for with the news surfacing that Citrix is looking for a quick sale, whole or in part, and possibly to Dell.

Analyst Zeus Kerravala, ZK Research, reported back in February that he had come across Avni, who was apparently “talking about cloud virtualization, which brings many benefits, such as seamless application roll-outs across any cloud and across disparate clouds.” This was prior to a formal briefing, but he noted that if Avni can build a product that transforms a customer’s data centers to software defined cloud, “a company could deploy applications, compute and network services almost instantaneously, or “at cloud speed.”

Avni unveiled SDC 2.0 back in April, quickly followed by the announcement it had validated its platform against key IT requirements as governed by the Open Networking User Group (May), and that it was joining HP Networking’s SDN Ecosystem (August). The integration of our SDC – “a full-featured platform that includes app services, software-defined network services, 3D analytics, policy automation, and cloud virtualization” – with Citrix’s ADC allows us to overcome the bottlenecks that once drove down the performance and elasticity of individual apps in a large-scale cloud environment, said Avni founder and CEO Rohini Kasturi, in a prepared statement.

In a conversation with IT Trends & Analysis, Kasturi said the Citrix and HP partnerships were just the first of many that will be announced this year. He said Avni came out of stealth 4-5 months ago and has done a number of deployments, and has a “huge pipeline” of companies, especially large financial companies, media companies.

“By the end of the year you’ll see a lot more buzz from Avni.” The company is working on a lot of partnerships, he said, especially with cloud service providers. “The CSP is the big enabler.”

Avni addresses two of the biggest pain points of moving to the cloud: getting applications up and running quickly, and the ability to move those applications easily from cloud to cloud. SDC gives companies the freedom to move to an alternative cloud infrastructure in record time and without impact on CapEx or OpEx, said Kasturi in an earlier statement. “What software-defined networking did for legacy networks, we’ve successfully done for the cloud.”

Over half (53%) of organizations expect cloud to drive increased revenue over the next two years, according to a new Cisco survey. Moving to the cloud can deliver an average of $1.6 million in additional revenue per application deployed on private or cloud, as well as achieving $1.2 million in cost reduction per cloud-based application. The challenge is that only 1% of organizations have optimized cloud strategies in place, while 32% have no cloud strategy at all.

“Numerous IDC studies have shown that organizations with advanced cloud adoption have better business outcomes, including stronger business performance, better top-line revenue, improved strategic IT allocation, greater flexibility, reduced costs, and increased service performance, and these gains compound as cloud use grows,” stated Robert Mahowald, VP, & Cloud SW, IDC. “But most organizations are not very far along the adoption journey, and need to focus on the skills, methodologies, and best practices required to get themselves to the next level.”

HP and Citrix, with or without Dell, are interesting cloud partners, but when it comes to size and reach, , , IBM and Google are the key players. While the market for Infrastructure-as-a-Service, and private cloud grew 33% this year, to almost $6 billion, the Big Four ‘surged by a staggering 84%, giving them control of 54% of the market as a whole.’

It looks like the debate over public (open) versus private (closed) cloud is losing momentum as hybrid cloud surges to the forefront. The hybrid cloud market is estimated to grow from $25.28 billion in 2014 to $84.67 billion in 2019, at a Compound Annual Growth Rate (CAGR) of 27.3%, with North America expected to be the biggest market in terms of revenue contribution. According to the study, around 48% of enterprises are planning to adopt hybrid cloud systems and services in the near future.

“In a cloud world, it’s all about applications and services,” said Kasturi. “That’s why partnerships with networking vendors [i.e. Citrix and HP] is important.”

Author: Steve Wexler

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