… Oracle Shows it is Red-y, Willing, and Able
You close off a street in the middle of San Francisco, park a large catamaran at one end, ship in multiple tens of thousands of your geekiest friends, add myriad keynotes and sessions that deliver both mind-numbing specificity and mind-enhancing generalities (sometimes simultaneously!), bring Elton John and a boatload of co-operating/competing vendors along for the ride, and finally you daub as much red on as many surfaces as you can find. There you have it – Oracle OpenWorld (OOW)!
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