EMC/Dell Merger FUD Kryptonite

I’m fascinated by (, and ). I came up through IBM and back then we were thought to be the king of spreading FUD about emerging technologies which often seemed to come up and kick us in the butt, anyway.  I think it was largely because, at the time, we seemed to actually believe it was real even though often it simply existed on competitive marketing collateral.

This speaks to one of the problems with a negative marketing campaign; executive leadership may forget that while the effort has to do with creating the impression of failure, it doesn’t assure the competitor will actually fail.

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NOTE: This column was originally published in the .

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