Holding Out for a Hero Number
So, who needs a million IOPS? Or the ability to deploy a million containers? How about a VM with a terabyte of RAM? We are all fairly sure that very few organizations have a workload that actually needs these performance numbers. So why do vendors continue to publish ridiculous numbers? We call these hero numbers. Vendors spend a lot of money getting hero numbers and want people to look up to these heroes. A lot of the time we dismiss hero numbers as irrelevant, but sometimes they may actually be useful.
Hero numbers are a part of marketing for every product that can be quantified. The old disinfectant killed 99% of germs. A new disinfectant has to kill 99.9%. A hero number tries to make a purchasing decision one dimensional and easy. For people with only a shallow understanding of the differences between products, the hero number makes the decision easy. However, hero numbers don’t tell the whole story. Technology selection is not one dimensional, and hero numbers are not all created the same: some are less trustworthy than others.
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