…PCs – Microsoft Flies, Apple Flops
Last week’s launches of new and/or updated workplace endpoints by Apple and Microsoft resulted in more controversy and contentiousness than either company likely imagined. That was especially true for Apple due to radical changes the company made in its venerable MacBook Pro line.
As a result, Microsoft came off looking like a more innovative hardware vendor, as well as being better attuned to the needs of business end users. Considering how crucial corporate sales are to both companies, it’s worth taking a deeper look at what Apple got wrong and Microsoft got right, along with what that means for both companies.
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NOTE: This column was originally published in the Pund-IT Review.