Dropbox Seeks New Growth/Opportunities in the Enterprise
It’s no surprise that vendors are systematically targeting workers who leverage their own personal technologies for company projects and functions. That practice has been commonplace since the 1980s when employees first began sneaking home PCs into their offices to run spreadsheet and word processing programs. On the plus side, those efforts can increase flexibility and efficiency but they also circumvent established IT and, increasingly, traditional IT vendors.
More recently, vendors, like Amazon with its AWS solutions, recognized that proactively engaging individuals and work groups, and thus entering their workplaces through the “side door” constituted a highly effective business model. Many others have followed or tried to follow Amazon’s lead, especially software as a service (SaaS) vendors and others leveraging cloud computing infrastructures.
Those that succeed eventually reach an interesting position where pursuing or achieving upward growth requires them to prove their solutions are worthy of broader adoption within the enterprises they initially entered informally. This can result in a fascinating dance, technologically and rhetorically as proved by this week’s Dropbox announcement of new cloud, workspace and collaboration services and solutions.
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NOTE: This column was originally published in the Pund-IT Review.