Accelerating to a Data-centric Architecture with Pure

Having taken a few days break from the color orange, I’m ready to share my thoughts on Pure Accelerate. The show started with CEO Charlie Giancarlo talking about stools, with the three legs of a stool representing the core components of the data center: compute, networking, and storage. We were left with a new Pure vision anchored in storage, but focused on more than storage: a that addresses the simplicity, agility, and performance requirements of the modern business.

So what’s the data-centric architecture? An architecture that helps organizations consolidate and simplify the deployment and management of a globally-dispersed IT environment, respond to the business in real time, and scale and consume resources on demand with built-in autonomy, and that handles next-generation applications and workloads, and embraces the customers wants in terms of where those applications and workloads run, whether on-premises, in the cloud, or across multiple clouds. And while aspects of that vision are still aspirational for Pure, the focus on the future and where IT consumers will be in a year or two is exactly what got them to where they are today, which is constantly growing with a run rate over $1 billion dollars and all signs pointing up.

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