Qualcomm XR1: Finally Making Mixed Reality Viable

and —which we now call mixed reality—has had two very serious problems that I think could have been solved had the industry just approached this segment properly. Before we get to the and how it addresses those issues, though, I want to chat about how the industry messed up bringing this technology to market.

The VR/AR Screw Up

What is often find really annoying is when my industry tosses out everything we’ve learned about how to bring a new technology to the consumer market and then seems surprised when it doesn’t go well. Up until now VR/AR has been a huge disappointment in the consumer space. Google brought out Google Glass for AR which turned out to not only suck, it actually got some of the users beat up and called Glassholes. Then Facebook and HTC brought out expensive but sub-standard offerings with little content and seemed shocked their offerings didn’t sell well.

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NOTE: This column was originally published in the .

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