ESG in Conversation with ‘Coz’ at Pure Accelerate (Video)

John Colgrove (universally known as ‘Coz’) is one of the founders at Pure – that alone makes him interesting. But he also happens to be a genuinely interesting person; so when I got a chance to interview him at the recent Pure Accelerate event, naturally I took it. I wanted to avoid the obvious “tell us about the products, Coz” (if you want to know about the happenings at the company and the event, you can see ESG’s On Location video and other blogs by Bob Laliberte, Scott Sinclair, and Mike Leone)….and so instead in just 5 minutes or so we manage to touch on the motivation of the company founders, the satisfaction of Pure implementations that deliver real value to humanity and not just to balance sheets, and the future – or at least semantic longevity! – of the storage and data industries. To read the complete article, CLICK...

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Will AI Keep Pure “growing like a bat out of hell”?
May31

Will AI Keep Pure “growing like a bat out of hell”?

Having accelerated from start-up to top-five vendor in the red-hot flash array market, Pure Storage is looking for new heights to scale. While it still has plenty of opportunity remaining in the storage segment, it is trying to broaden its horizons with a number of new initiatives, including a data-centric architecture, storage as a service and one of the latest buzzword-bingo catchphrases, artificial intelligence (AI) and machine learning (ML). “We were ahead of the market in all-flash,” said Pure Storage CEO Charlie Giancarlo in the earnings call earlier this month. “We were ahead of the market with NVMe. And we’re ahead of the market with AI.” At last week’s PURE//ACCELERATE 2018, its third annual customer/partner event, the company continued its AI push, which first surfaced with the NVIDIA partnership in March. It also made a number of other announcements intended to broaden its reach beyond just faster, smaller, less-complex and more-energy-efficient storage, which has fuelled its meteoric rise, including 40% year-over-year revenue growth last quarter.. “We’re guiding generally to 30+% year-on-year. We aspire to grow just as fast as we possibly can. Part of that is the market, part of that is one’s ability as a public company to scale without wanting to sacrifice quality,” said Giancarlo. “Last year was a great milestone for the company. We also have $1 billion in the bank. We are cash flow positive and are growing like a bat out of hell,” he added. “We’re not just enterprise storage. We’re in a very great place.” Pure faces stiff competition in its core business, the c (7%). However, it’s even further behind in the overall enterprise storage market, which rang up sales of $13.6 billion in Q4, compared to AFA’s $1.9 billion. Although it is looking at a total addressable market of $35 billion, the lights are much brighter in the AI segment, which is expected to generate $1.2 trillion in economic value this year, up 70% from 2017, and projected to add just under $4 trillion by 2022. “The interest in AI by corporations is just off the charts,” said Giancarlo in a recent interview. “At Pure, we are able to…feed GPUs, high speed applications, and AI environments — at the speed they want that data to provide the intelligence companies want to make their businesses better.” He said since AI is all about crunching huge amounts of data, older, tiered storage systems that rank data by age aren’t nimble enough to grant researchers quick access to even the oldest data sets. “These days, people want access to data, whether it was last week or last year or last decade,” Giancarlo said. Pure...

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Pure Accelerate: The Future is Now

As we have watched the flash storage industry evolve over the past several years, vendors tend to follow one of two different approaches. The first approach is often one that tries to time the market and figure out when to make the transition. This approach tends to involve tiers of storage infrastructure, where more emergent technologies are more expensive and targeted at higher value workloads, while the established technologies are delivered to the masses. As time goes on, technology vendors figure out how to balance the transition. And we in the industry debate things like the cost benefit tradeoffs of the different options. Pure Storage seems to be taking a second approach to flash. Instead of focusing on how to balance different offerings and time the market transition, Pure emphasizes accelerating the delivery of new innovations in flash. Pure’s approach pushes the envelope, pushing new flash innovations out quickly while extending its flash technology into an ever-broader set of customers and workloads. One example of this approach was Pure’s launch of FlashBlade, all-flash storage for both file and object data, a couple years ago, back when many in the industry doubted that flash could ever be effective for large capacity unstructured data stores. To read the complete article, CLICK...

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Flash, AI Help Fuel Record Growth, Bright Future For Pure Storage
May24

Flash, AI Help Fuel Record Growth, Bright Future For Pure Storage

SAN FRANCISCO: I’m in the City by the Bay attending PURE//ACCELERATE 2018, the third annual customer/partner event from Pure Storage, and it appears the enterprise flash storage vendor couldn’t have scripted the timing any better. In addition to its new partnership with NVIDIA — AI-Ready Infrastructure (AIRI), a ‘major move in serving the artificial intelligence (AI) and machine learning (ML) space’ — and its ongoing relationship with Cisco — i.e. as an Original Storage Manufacturer (OSM) — on Monday the company reported Q1 revenue of $255.9 million, up 40% YoY. “Pure has delivered another strong quarter as we lead the industry in delivering new data-centric architectures that enable enterprises to succeed both today and tomorrow,” said Pure CEO Charles Giancarlo, in a prepared statement. “The combination of our innovative business model, first-to-market technology innovations, and focus on customer success drove continued momentum in Q1.” In addition to record revenues, the company announced it had added 300 new customers during the quarter, bringing its installed base to amost 5,000 organizations. It forecast an even better Q2 — $296 million to $304 million — and approximately $1.345 billion for the year, up from 2017’s $1.023 billion, as well as a slightly higher net loss, $64.3 million compared to last year’s net loss of $57.2 million. “We were ahead of the market in all-flash,” said Giancarlo in the earnings call. “We were ahead of the market with NVMe. And we’re ahead of the market with A.I. (artificial intelligence).” At last year’s event — more than 3,000 customers, partners and staff (with another 2,000 online, for a total increase of 300% over 2016’s inaugural event) — the vendor was predicting at least three more years of 30%-plus revenue growth, surpassing the $2-billion annual revenue mark by 2020. It also stated that the total addressable market for its faster solid-state storage arrays is $35 billion, but according to Dave Vellante, chief analyst of Wikibon, Pure was involved in a knife fight, and a market ripe for consolidation. “If it can stay ahead of what I call the ‘storage cartel,’ it will emerge a winner.” Shortly after last year’s event the company hired Giancarlo, formerly the Cisco CTO and then Avaya CEO,  who took over as CEO in late August when Scott Dietzen was bumped up to chairman of the board. Late last year he told Zeus Kerravala, founder and principal analyst with ZK Research, that if “you had asked me at the beginning of 2017 if I would join a storage company, I would have said probably not. I was caught up in the conventional wisdom that the storage industry had reached its zenith,...

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HPE InfoSight Brings Autonomous DC (i.e. Skynet) Closer
Dec07

HPE InfoSight Brings Autonomous DC (i.e. Skynet) Closer

The upcoming termination of Meg Whitman’s reign is not the only Big Bang due out of Hewlett Packard Enterprise early next year: in January the drastically slimmed-down enterprise IT powerhouse will roll out a 3PAR-enabled artificial intelligence recommendation engine (InfoSight AIRE) that will take HPE closer to the autonomous datacenter, according to company officials. “Infosight is AI for the datacenter,” HPE’s Gavin Cohen, VP, Product and Solutions Marketing, Storage, told IT Trends & Analysis. “That’s something Nimble started building on from the start.” HPE announced the completion of its $1.2 billion acquisition of Nimble Storage in April, and while that significantly beefed up its flash and cloud storage assets, the company said it would be leveraging InfoSight across both its storage and server portfolios. Calling InfoSight the “crown jewels” of the Nimble acquisition, the AI power of the platform provides HPE and its partners with a big competitive advantage against any and all competitors, said Meg’s CEO successor-to-be (as of  February 1) HPE President Antonio Neri. “Nobody has this,” he said in a recent interview. The predictive analytics capabilities are sure to power dramatic reductions in storage total cost of ownership (TCO) for businesses of all sizes, he said. “It delivers the best performance with the best uptime and lowest TCO optimized for the specific workloads that run on the platform. The customer gets the best experience at the lowest cost.” Beyond storage are servers and ultimately the datacenter, and bringing AI and predictive analytics to the datacenter is not only necessary for protecting existing revenue streams, but essential to the autonomous datacenter. While we hopefully won’t get a Skynet, Terminator’s rise (and fall) of the machines, AI in the datacenter is coming quickly. By 2019, 40% of digital transformation initiatives will use AI services; by 2021, 75% of commercial enterprise apps will use AI; and the majority of adopters have seen quantified returns meeting or exceeding expectations. “AI is a positive force for change,” stated Mark Purdy, Managing Director-Economic Research, Accenture Research. “It has the potential to markedly increase growth rates and substantially raise economic output across industries, while helping organizations to more easily rotate to the new way of doing business.” A recent survey found that AI could boost average profitability rates by 38% and lead to an economic increase of $14 trillion by 2035. But all that remains in the future; today, we have AI-powered storage, or at least Nimble, and shortly, 3PAR, and the benefits are equally compelling. The AI and predictive analytics capabilities of InfoSight reduce the time spent troubleshooting issues by up to 85% and help to deliver greater than 99.9999% of guaranteed...

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