Lenovo, NetApp… Strategic Partnerships

Strategic partnerships are common cause in the IT industry. There are numerous practical reasons for this, including the inherent complexity of modern computing solutions, and single vendors’ inability to effectively address the subtleties of myriad specific markets. But however well-intentioned, the fact is that some of these efforts fail utterly. Why so? Some are built on faulty assumptions or are ineffectively crafted. Others...

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…Infrastructure Compatibility and VMware Cloud on AWS

Much of the discussion when it comes to moving workloads from on-premises data centers to cloud infrastructure-as-a-service (IaaS) is about the need to lift and shift VMs. The problem is that much of the discussion is about what happens after the lift and shift, in terms of the operational and cost-side of running VMs in IaaS. What has been missing is the discussion of how to get those VMs into the cloud in the first place. I can...

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ESG in Conversation with ‘Coz’ at Pure Accelerate (Video)

John Colgrove (universally known as ‘Coz’) is one of the founders at Pure – that alone makes him interesting. But he also happens to be a genuinely interesting person; so when I got a chance to interview him at the recent Pure Accelerate event, naturally I took it. I wanted to avoid the obvious “tell us about the products, Coz” (if you want to know about the happenings at the company and the event, you can see...

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Will AI Keep Pure “growing like a bat out of hell”?
May31

Will AI Keep Pure “growing like a bat out of hell”?

Having accelerated from start-up to top-five vendor in the red-hot flash array market, Pure Storage is looking for new heights to scale. While it still has plenty of opportunity remaining in the storage segment, it is trying to broaden its horizons with a number of new initiatives, including a data-centric architecture, storage as a service and one of the latest buzzword-bingo catchphrases, artificial intelligence (AI) and machine...

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Pure Accelerate: The Future is Now

As we have watched the flash storage industry evolve over the past several years, vendors tend to follow one of two different approaches. The first approach is often one that tries to time the market and figure out when to make the transition. This approach tends to involve tiers of storage infrastructure, where more emergent technologies are more expensive and targeted at higher value workloads, while the established technologies are...

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